Since 2006
with the uproar of the popular social media tool called Twiiter, the
world has found communication to become far easier. The rapid rise of
social networking sites has dramatically changed the landscape particularly
in public relations (Wilcox, Cameron, Reber & Shin 2013). Twitter
has been a wonderful platform for PR companies such as Memery who attempt to
get a public talking about their client which may be a brand or organisation.
The use of
hashtags are very important as Twitter (2015) explain that people use this
symbol before a relevant keyword in their tweet to categorize those tweets and
help them show more easily in the Twitter Search. This becomes easier for
the public to search for certain accounts and their messages. Also, the @symbol
is used to call out usernames in Tweets. People will use someone’s @username to
mention that person in Tweets, send them a message or link to their profile.
From this, communicating with the public becomes far easier for a PR company
such as Memery. Tweet A shown below is a good example of PR as it is has developed
hype about an event to raise money for their client. For every retweet of the
created hashtag #tweet4kids, a company was willing to donate $1. Tweet B also
successfully proves to be PR. This is evident as the company has created a
hashtag #experiential_campaign to create a hype about a certain event for a
client.
Memery
successfully provides an effective image of each of their clients by generating
goodwill and hype via Twitter and other social media tools.
References:
memery [memeryaustralia] 2012, 'Every tweet helps! @Bankwest is donating $1 to @Telethon7 for every #tweet4kids today, so everyone get on board for a great cause!', Tweet, 3 July 2012, viewed 15 April 2015, https://twitter.com/memeryaustralia
memery [memeryaustralia] 2012, 'Bring ur muscle + umbrella! RT @Charlesgilroy1 : Heading to the city to be the hired muscle for the girls are @memeryaustralia #experiential_campaign',Tweet, 11 July 2012, viewed 15 April 2015, https://twitter.com/memeryaustralia
Siteseeker 2013, Twitter logo, digital image, viewed 15 April 2015, http://www.site-seeker.com/wp-content/uploads/twitter-logo.png
Twitter 2014, Using hashtags on twitter, viewed 15 April 2015, https://support.twitter.com/articles/49309-using-hashtags-on-twitter
Wilcox, D, Cameron, G, Reber, B, Shin, J 2013, Think public relations, Pearson Education, New Jersey.
Tweet A Source:Twitter, 2012 |
Tweet B Source: Twitter, 2012 |
References:
memery [memeryaustralia] 2012, 'Every tweet helps! @Bankwest is donating $1 to @Telethon7 for every #tweet4kids today, so everyone get on board for a great cause!', Tweet, 3 July 2012, viewed 15 April 2015, https://twitter.com/memeryaustralia
memery [memeryaustralia] 2012, 'Bring ur muscle + umbrella! RT @Charlesgilroy1 : Heading to the city to be the hired muscle for the girls are @memeryaustralia #experiential_campaign',Tweet, 11 July 2012, viewed 15 April 2015, https://twitter.com/memeryaustralia
Siteseeker 2013, Twitter logo, digital image, viewed 15 April 2015, http://www.site-seeker.com/wp-content/uploads/twitter-logo.png
Twitter 2014, Using hashtags on twitter, viewed 15 April 2015, https://support.twitter.com/articles/49309-using-hashtags-on-twitter
Wilcox, D, Cameron, G, Reber, B, Shin, J 2013, Think public relations, Pearson Education, New Jersey.
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